Success Strategies

Tips - Techniques and Strategies for Communication Success

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Block an hour each week to listen and read the messaging that you or your associates are providing to your customers, but instead of looking and listening with your company - expert ears and eyes,listen and view the message through the lens and ears of your customer. Ask yourself or your team:

■ What did the customer hear?
■ How would the customer feel about the message?
■ Is the benefit to the customer clear?

Remember: It is not important what we think about our product or service --- it is all about what the customer thinks and feels about our products and services. Are the benefits - the answer to the "So what's?" clear for the customer? If not - go back and do it again --- but this time - think and listen like the customer!

A tip for effective coaching

An associate of mine - Larry Roberts - once said: "Behavior rewarded is behavior repeated"

pictureWe all know that this message when acted out - will motivate our employees and associates to continue their positive efforts.

I would like to add a "but: Negative behavior ignored is the same as rewarding.

Ensure that you are rewarding the right behavior. Chalking it up to "that's just the way the ____ acts" will send the wrong message to your high performers.


Contact SQE for more information on how to implement these strategies - . We' can show you how you can deliver results for your organization.